Business Opportunities from Low-Carbon Practices (II)
The previous article explores how setting up a more detailed target for lower emission helps corporations create better business development under the larger context of green economy. This article will look into actual examples and investigate how different companies translate tough targets into motivation of business growth.
Among different industries auto makers are worth anticipating. Countries such as China, France and India have stated clearly their target of reducing the use of fossil fuel cars while advocating vehicles utilizing cleaner energies, with electric vehicles being the hottest trend. Car manufacturers are now investing large amount of resources into developing electric cars, while the value of the whole relevant market is expected to reach to a stunning US $1 trillion by 2030.
Apart from already existing businesses, companies are looking for new ways in terms of operation. Kellogg’s is now using a fuel cell technology in its San Jose facility, where electric power is generated while manufacturing waffles. Sony is researching on a new kind of plastic, 99% of which is made of recycled materials, so that carbon emission can be lowered during production.
From these examples, it can be seen that enterprises are now coping with sociopolitical changes in environment by setting up science-based targets, which in turn induce them to deploy more environmental friendly technology and bring less influence to nature. From the perspective of the investor, not only does following a tough target help raise company image, technological innovations will also increase productivity and thus business growth in the long run, attracting investors to put resources into these companies.
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