Online

AICPA

N/A

中環

228

1

This CPE course assesses the power of customers and suppliers and suggests suitable strategies for dealing with them. It explores the upstream and downstream facets of supply chain management (SCM) and electronic means of interaction. It addresses relationship marketing and the six key markets on which organizations should focus. It investigates customer account profitability (CAP) and customer lifetime value (CLV). The course also analyses customer behavior and methods of acquisition, retention, and extension. It ends with a look into brand strategy.
 

Topics Discussed

• Strategic supply chain management
• Implications of interactions with the external environment for management accountants and the management accounting system
• The customer portfolio: Customer analysis and behavior, including the marketing audit and customer profitability analysis as well as customer retention and loyalty
• Building strategic alliances with stakeholders
   

Language : English                                                        

CPA Credit Hour : 1 hour                                                   

Member Fee: $ 306  | Non Member Fee: $ 385  | CGMA Holder Fee: $ 228                               

More info: https://bit.ly/2ImmgiN                                                                    

* All prices are subject to change without prior notice due to currency fluctuation